G2G Protein Bar is leaving ~$300K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for G2G Protein Bar
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: G2G10 takes 10% off your first order
Preview Text: Fresh bars, real ingredients, 10% off your first order
HERO MODULE
Hero Approach: Direct
H1: Real Food Wins
Subhead: 10% off, use G2G10
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You signed up, so here it is: 10% off your first order with code G2G10, good for the next 14 days. Start with the Variety Pack if you're not sure where to begin. It's the most popular first order by a wide margin.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Best Places to Start
Variety Pack Try every flavor before committing to a favorite
Peanut Butter Chocolate Chip The bar that started it all, 1,124 reviews
Peanut Butter Coconut Chocolate PB base with coconut and chocolate, rated 5.0 stars
Almond Oatmeal Cookie The one that surprises people the most
PB&J Nostalgic flavor, serious repeat-purchase loyalty
Crispy Peanut Butter Chocolate Chip The classic, now with crunch
2
▼
Back in 2010, I wasn't trying to start a company. I just wanted a protein bar I actually liked eating.
Every bar on the market at the time was shelf-stable, loaded with preservatives, and honestly. Kind of gross. I figured there had to be a better way. So I started making my own. No preservatives. Real ingredients. Kept cold.
I made them for myself. That was the whole plan.
Then people tried them and wanted more. That reaction kind of surprised me, and it's still the thing that keeps this whole operation going. We've been at it for 15 years now, still making every bar in our own facility, still using the same clean-ingredient philosophy we started with.
My favorite thing anyone ever said about G2G is also the simplest: "When you eat one, you'll know."
If you haven't tried them yet, your first order is 10% off with code G2G10. Good for the next 14 days. I'd start with the Variety Pack if you're on the fence about a flavor.
Hit reply if you have questions. I do read these.
– Casey
Owner and Founder, G2G Protein Bar
3
▼
INBOX MODULE
Subject Line: Most bars don't survive this test
Preview Text: Shelf life shouldn't come at the cost of what you're actually eating
HERO MODULE
Hero Approach: Curiosity
H1: Read the Label
Subhead: Most bars won't survive the comparison
Cta Button: See What's Inside
MODULE 2: TRANSITION COPY
Most protein bars are engineered to survive a warehouse. G2G is engineered to be worth eating.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Makes G2G Different
Infographic: Checklist
- Refrigerated from day one. G2G was one of the first brands to go this route, in 2010, when every competitor was still going shelf-stable
- Zero preservatives, ever. The commitment hasn't changed in 15 years
- Made in their own facility. Every bar, every batch, full quality control in-house
- 18 grams of protein per bar. Enough to actually move the needle on energy and satiety
- Certified gluten-free. Not a label claim, an actual certification
- Stays fresh 30 days outside the fridge. Real portability without the chemical shelf life
- 4,713+ reviews, 4.9 stars overall. Because taste matters as much as the ingredient list
Products Shown
- Peanut Butter Chocolate Chip. The bar with 1,124 reviews and nowhere to hide
- Almond Chocolate Chip. 432 five-star reviews and a cleaner almond flavor than you'd expect
4
▼
INBOX MODULE
Subject Line: You haven't used G2G10 yet
Preview Text: G2G10 is still good. But not for long
HERO MODULE
Hero Approach: Direct
H1: Your 10% Is Waiting
Subhead: Code G2G10, 9 days left
Cta Button: Grab It Now
MODULE 2: TRANSITION COPY
Your discount code is still active. Use G2G10 at checkout for 10% off your first order, good through the next 9 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Variety Pack The lowest-risk way to find your favorite
Peanut Butter Coconut Chocolate Rated 5.0 stars, no exceptions
PB&J The flavor people come back for every single time
Almond Oatmeal Cookie Consistently surprises first-time buyers
Crispy Peanut Butter Chocolate Chip The newest flavor, already 4.9 stars
Natural Semi-Smooth Peanut Butter Same clean-ingredient philosophy, standalone jar
5
▼
INBOX MODULE
Subject Line: Fresh beats shelf-stable, every time
Preview Text: Here's how G2G stacks up against what's already in your gym bag
HERO MODULE
Hero Approach: Question
H1: What Are You Actually Eating
Subhead: Not all protein bars are the same
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most bars look fine until you read the ingredient list. Here's how G2G compares to the standard shelf-stable options.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: G2G vs. The Rest
Infographic: Table
- Preservatives | G2G: None | Typical bar: Common
- Ingredients | G2G: Real food, simple list | Typical bar: Artificial flavors and fillers
- Production | G2G: Made in-house, full quality control | Typical bar: Outsourced manufacturing
- Format | G2G: Refrigerated for freshness | Typical bar: Shelf-stable, room temp
- Gluten-free | G2G: Certified | Typical bar: Varies, often not certified
- Shelf life without the fridge | G2G: 30 days | Typical bar: Months via preservatives
- Taste rating | G2G: 4.8–5.0 stars across all flavors | Typical bar: Taste often sacrificed for shelf stability
Products Shown
- Peanut Butter Chocolate Chip. 1,124 reviews of people who noticed the difference
- Almond Chocolate Chip. 432 reviews, 4.9 stars, zero shortcuts
6
▼
INBOX MODULE
Subject Line: 4,713 people rated these 4.9 stars
Preview Text: Real people, real bars, real opinions
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: See what 15 years of fans say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
G2G has a 4.9-star overall rating across 4,713 reviews. These are the quotes that actually tell you something.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Actually Say
Infographic: Numbered List
- "These taste amazing. Cold is my favorite because it's like a dessert. Great macros and ingredient list. My son loves them too and I feel good giving them to him. They go with me everywhere.". Kira W. [On taste and family trust]
- "The consistency is great; not just chewy but nice crunch from coconut and chocolate. Ingredients are great for full meal replacement. Bars provide good range of fat, fiber, protein, and carbs.". Samantha S. [On texture and nutrition completeness]
- "Absolutely obsessed with these now! The almond chocolate chip is my favorite, the kids love the PB&J and the mister was a fan of the peanut butter chocolate chip.". Sarah K. [On flavor variety for the whole household]
- "So happy I purchased the variety pack. I was able to branch out from buying just my favorite flavor and now I have a bunch of new favorites.". Andi W. [On the Variety Pack as a starting point]
- "Love these bars!!!". Bethany O. [Short, unambiguous, 15 years of customers agree]
Products Shown
- Variety Pack. The easiest way to find out which one becomes your staple
- PB&J. The flavor Kira, Sarah, and about 321 others keep coming back for
7
▼
INBOX MODULE
Subject Line: G2G10 gone at midnight tonight
Preview Text: Last chance to use your 10% off
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code G2G10 gone after midnight
Cta Button: Use G2G10 Now
MODULE 2: TRANSITION COPY
Your welcome discount. 10% off your first order with code G2G10. Expires at midnight tonight. After that, it's gone for good.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
Variety Pack Best first order, every flavor covered
Peanut Butter Chocolate Chip. 1,124 reviews, 4.9 stars, the one that started everything
Peanut Butter Coconut Chocolate The only 5.0-star bar in the lineup
Almond Oatmeal Cookie The one people say they didn't expect to love
PB&J The flavor that turns one-time buyers into regulars
Crispy Peanut Butter Chocolate Chip Newest bar, already at 4.9 stars
8
▼
Hey. Just wanted to reach out before your welcome discount fully closes out.
You signed up a couple weeks ago and I noticed you haven't placed an order yet. That's completely fine. Maybe you're still deciding, maybe life got busy, maybe protein bars just aren't top of mind right now.
But if you're on the fence about the taste or the whole refrigerated thing. That's a pretty common hesitation. Most people figure it out on the first bite. It's hard to explain on a website; easier to just try one.
If you have any questions, hit reply. I read these. I can tell you which flavor to start with based on what you like, or answer anything about how we make them, where ingredients come from, whatever you need.
No pressure either way. If the timing isn't right, I get it.
But if you do want to try them, code G2G10 is expiring. After this, there's no guarantee it comes back.
– Casey
Owner and Founder, G2G Protein Bar
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.